A lifestyle tee label, published in collections.
Mayfly is not a fitness brand, and it is not trying to dress one type of person. Each collection is its own release, with its own subject, mood and audience, held to the same house standard: honest cotton, considered typography, restrained execution.
“We are not a gym brand that added tees. We are a tee label that started with gym culture.”
New and trending
Basics
Blanks, in every colour we run.
The same cotton and construction as the printed collections, with nothing on it.
One standard, many subjects
The same product bar, whatever the collection says.
The same quality cotton, construction and craft, whatever the collection is about. What holds the releases together is not who wears them. It is who makes them.
01
Consistency of craft
Every collection meets the same quality bar, regardless of subject.
02
Editorial range
Different subjects, different audiences, same house.
03
Honest cotton
Combed cotton, garment washed, cut to hold its shape.
04
Colour discipline
Ten house colours across prints and blanks, nothing off palette.
05
Quiet confidence
Minimal design that does not need to shout.
People do not just wear graphics. They wear ideas they connect with.
Every design uses typography as the primary storytelling tool. One message, one purpose, one collection at a time.